Classical music news: Veteran American conductor David Zinman reveals ways for symphony orchestras to attract young audiences

The Well-Tempered Ear

By Jacob Stockinger

How do you attract young listeners to classical music concerts?

Whether you are a performer or an audience member, a presenter or a sponsor, the question is an urgent one.

The question is also constantly and hotly debated these days, and so are the solutions.

Play more new music, say some, and live more  in the present culture.

On the contrary, play the old standards and great masterworks that young people need to know and hear live for once, say others.

Play in non-traditional venues like bars and coffeehouses.

Play in concert halls, but offer cheaper tickets.

Book young performers and soloists that young audiences can relate to.

Program more crossover music with echoes of rock, folk, bluegrass, jazz, blues and world music.

So, just what is an orchestra or other classical ensemble or preenting organization to do?

Well, NONE of those well intentioned ideas are really…

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